Life-creating concepts

Interpretation is that communication process which aims to make the visitor discover the meaning of things, places, persons and events.  It is more than information, more than education….it implies helping people to change their way of seeing themselves and the world, through better understanding of themselves and the world around them.

J. Mac Farlane

One of ICN-Artea’s most important areas of work is the design and production of centers of interpretation, exhibitions and various kinds of cultural events. The key tool to successfully designing such spaces is interpretation of cultural heritage, a way of interpretation which has evolved from that first definition by Tilden: “interpretation is the art of presenting the history of a place to a specific audience in a way which stimulates, informs and entertains, all with the aim of leaving the visitor with an understanding of how and why that place is significant”.

In recent years, interpretation centres, museums and exhibitions have saturated the market with increasingly repetitive proposals. The traveller is now looking for novelty in the consumption of this type of product, answers to a constantly changing world, where uncertainty,  globalization and violence give rise to a more vulnerable type of citizen, searching, as we said, for a kind of leisure activity which helps him understand the world he inhabits.

 
Next page >>