Knowledge workers and action instigators
ICN-Artea Consultants is a company that specializes in cities, cultural heritage and tourism, and recognizable by its innovative proposals and original methodology. Since 1996, we have been working on the main urban, historical and cultural destinies within the Spanish tourist industry. Furthermore, during our process of expansion, we have developed various projects in Europe and South America.
Our company combines the accumulated experience during these years with a permanent devise of new proposals and tools, helping our clients to compete with the latest trends in strategy, marketing and product development. Thought and action are the principles to get things done.
Just as companies have to adapt its products to changing consumer needs, cities must also be able to reinvent themselves according to the requirements of today's ever-demanding tourists; eager for the discovery of new and exotic experiences far from the routine of everyday life.
In the 21st century, making a difference in the leisure market requires rethinking, innovating and selling in a creative framework. To achieve this goal, touristic destinies need to emphasize their core brand identity and outline what makes them stand out in a crowd. Above all, they must display their resources and design to formulas to incorporate new proposals, in order to promote and sell themselves. All these challenges require a renewed commitment to permanent and dynamic creativity. Our company, ICN Artea, provides the necessary expertise to help cities to impulse and implement these processes.